Wanda commercial Management Group

On the Qixi Festival of August 19, Wanda Plazas across the country, together with cultural tourism and civil affairs departments and brand resources inside and outside the plazas, created romantic city photo spots and carried out diverse offline activities such as marriage registration in the business district, youth social mixers, and viral wedding car flash mobs. Exclusive Qixi promotions were also launched, igniting holiday consumption with the “romance economy.”