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The Eastern Branch of the Group Co-Hosted the '1st National Stir-Fried Chicken Festival'."
2025.08.06

On July 26, the Eastern Branch of the Group partnered with the catering brand “Zuideyi” to launch the "1st National Stir-Fried Chicken Festival" at Fuzhou Cangshan Wanda Plaza. The event featured influencer “Pupujiji”(30M followers) as a one-day honorary store manager, along with activities like a balloon rain, model parades, and the distribution of 1,000 discount vouchers, boosting foot traffic and driving sales growth.