Wanda commercial Management Group

During the Spring Festival, Wanda Plazas across the country organized the "Celebrate the New Year at Wanda" series of marketing activities. The plazas fully utilized cross-industry resources to host New Year temple fairs, holiday markets, and intangible cultural heritage performances, creating a festive atmosphere. At the same time, they leveraged their own new media platforms to amplify their presence, driving performance growth for the plazas.