Wanda commercial Management Group

During the Spring Festival, Wanda Plazas in the Northern Branch of the Group collaborated with local culture and tourism bureaus, scenic spots, and museums to launch the "One City, One Culture and Tourism: Intangible Cultural Heritage Chinese New Year" themed event. They created a comprehensive cultural and tourism discount pass and organized exciting activities such as folk custom performances and live demonstrations by intangible cultural heritage inheritors, enriching the Spring Festival cultural life for residents and tourists.