Recently, Wanda Plaza and Gaode Taxi reached an annual strategic marketing cooperation, the national Wanda Plaza will use Gaode Taxi platform exposure and accurate marketing products to empower the plaza. 10,000 large taxi vouchers will be issued by Gaode for each plaza every month from December, through this initiative to attract traffic to the store, and joint plazas offline to carry out warm public welfare activities to help the elderly. During the cooperation period, the two sides will jointly plan various online and offline thematic marketing activities and organize weekend super brand days in conjunction with the plaza brands to create hot topics in the shopping district. This cooperation will last until the end of 2023.

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On November 18, the first Wanda Plaza in Chengde City opened its doors to welcome customers. Located in the high-tech zone of Chengde City, the plaza is a new commercial landmark focused on the city, attracting a total of 125 domestic and foreign well-known brands, 35 of which are entering Chengde for the first time.

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On November 18, the "Hyundai-Wanda Plaza FIFA World Cup™ Carnival" was unveiled at Beijing Fengke Wanda Plaza. Wanda Group, together with Beijing Hyundai, VISA, Adidas and other top FIFA global partners, jointly introduced the rare collection of FIFA World Cup Museum from 1990-2018 to China for the first time for a touring exhibition. The carnival will land in several Wanda Plazas in cities such as Beijing, Shanghai, Chengdu, Nanjing, Shenzhen and Guangzhou, and the event will last until December 18.

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Recently, Business Management South joined hands with the official brand activity "Shakeincity" to create a "City Festival" in seven provinces, linking the online and offline businesses such as plazas, food, etc., using the official traffic of Shakeincity and Shakeincity experts to promote the "Wanda City Festival" and achieve double benefits.

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Recently, Business Management North Zone, together with local business and publicity departments, held the "Wan Fan Play Café Festival" event, inviting thousands of experts to meet at Wanda Plaza, using self-media and official media platforms to spread the event, fully realizing two-way online and offline traffic attraction, gathering the popularity of the Plaza and promoting sales. A total of 194 online live broadcasts were carried out in the North Zone during the event.

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