A 64-meter-long, 30-meter-high indoor escalator is the world’s tallest and longest indoor escalator, a 77.77-meter-long indoor glass trestle bridge, indoor equestrian hall, indoor surfing hall, and indoor cute pet 4S shop. Is this still the Wanda Plaza in your impression? On September 17, Wanda's first fourth-generation Wanda Plaza, Shenzhen Longgang Wanda Plaza, officially opened.
Recently, Wanda Plaza was awarded the "Top 10 Competitiveness of China's Green Real Estate Operation in 2020". This award was ranked by the "China Real Estate News" based on the green operation model of commercial real estate, which ranked 75 commercial real estate companies in terms of green operation competitiveness. Wanda Plaza has continued for its outstanding performance in the application of intelligent technology, green building certification, and energy conservation and emission reduction. Ranked first in the fifth year.
Recently, Wanda Plaza and Gaode Taxi reached an annual strategic marketing cooperation, the national Wanda Plaza will use Gaode Taxi platform exposure and accurate marketing products to empower the plaza. 10,000 large taxi vouchers will be issued by Gaode for each plaza every month from December, through this initiative to attract traffic to the store, and joint plazas offline to carry out warm public welfare activities to help the elderly. During the cooperation period, the two sides will jointly plan various online and offline thematic marketing activities and organize weekend super brand days in conjunction with the plaza brands to create hot topics in the shopping district. This cooperation will last until the end of 2023.
On November 18, the first Wanda Plaza in Chengde City opened its doors to welcome customers. Located in the high-tech zone of Chengde City, the plaza is a new commercial landmark focused on the city, attracting a total of 125 domestic and foreign well-known brands, 35 of which are entering Chengde for the first time.
On November 18, the "Hyundai-Wanda Plaza FIFA World Cup™ Carnival" was unveiled at Beijing Fengke Wanda Plaza. Wanda Group, together with Beijing Hyundai, VISA, Adidas and other top FIFA global partners, jointly introduced the rare collection of FIFA World Cup Museum from 1990-2018 to China for the first time for a touring exhibition. The carnival will land in several Wanda Plazas in cities such as Beijing, Shanghai, Chengdu, Nanjing, Shenzhen and Guangzhou, and the event will last until December 18.
Recently, Business Management South joined hands with the official brand activity "Shakeincity" to create a "City Festival" in seven provinces, linking the online and offline businesses such as plazas, food, etc., using the official traffic of Shakeincity and Shakeincity experts to promote the "Wanda City Festival" and achieve double benefits.
Recently, Business Management North Zone, together with local business and publicity departments, held the "Wan Fan Play Café Festival" event, inviting thousands of experts to meet at Wanda Plaza, using self-media and official media platforms to spread the event, fully realizing two-way online and offline traffic attraction, gathering the popularity of the Plaza and promoting sales. A total of 194 online live broadcasts were carried out in the North Zone during the event.