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From Shopping Center to Commercial Center to Life Center, The First Fourth-Generation Wanda Plaza Opens in Longgang, Shenzhen
A 64-meter-long, 30-meter-high indoor escalator is the world’s tallest and longest indoor escalator, a 77.77-meter-long indoor glass trestle bridge, indoor equestrian hall, indoor surfing hall, and indoor cute pet 4S shop. Is this still the Wanda Plaza in your impression? On September 17, Wanda's first fourth-generation Wanda Plaza, Shenzhen Longgang Wanda Plaza, officially opened.
This is the 392nd Wanda Plaza opened by Wanda. It is a light asset Wanda Plaza built from the previously closed building materials market. In the past two decades, Wanda Plaza has been iteratively upgraded three times, from individual stores to urban complexes. If the first three generations of Wanda Plaza have always been to create a "commercial center", then the fourth generation of Wanda Plaza is to create an experience and interactive "life center". Compared with the previous three generations of Wanda Plaza, the fourth generation of Longgang Wanda Plaza has three major innovations.
Scene innovation leads life. Longgang Wanda Plaza overturns the design concept of the traditional commercial complex, and focuses more on the innovation of life scenes, leading a better lifestyle through innovative scenes. Longgang Wanda Plaza restructured 305,000 square meters of internal space around the three core themes of ecology, nature, fashion, technology, and humanities and arts, and carefully created 7 themed spaces with completely different contents and scenes: the basement floor is the theme of the times train. Connecting the three major Internet celebrity attractions; the first floor has a ladder, a giant screen sky eye, and a floating planet that go directly to the 6th floor to form a sky wonder; the second floor uses a combination of architecture and light and shadow to create a space-time interlaced space; A "shen style" experience combining science fiction and art; the fourth floor is the world's longest indoor glass plank road with a length of 77.77 meters, creating a romantic love theme; the fifth floor "seeing Kyushu" has created China's largest food and cultural museum; 6. The never-night street with the theme of night economy, the giant sky curtain perfectly interacts with young people.
Industry innovation highlights experience. Among the more than 370 characteristic brands stationed in Longgang Wanda, more than 150 are the first store in the country and the flagship store of innovative concepts. Among them, Longgang Wanda Plaza introduced a number of exclusive customized stores for the experience business for the first time, including the 3.0 version of riding music and equestrian for the first time in Shenzhen, the first domestic live-action CS sports brand "Radium War Alliance", and the large-scale domestic chain climbing gym Banana Rock Climbing. Wanda also introduced the Surf Hall to Longgang for the first time. In addition, it has also introduced entertainment experience stores such as trampoline parks, pet 4S stores, and cultural and creative bookstores. According to statistics, the interactive experience format of Shenzhen Longgang Wanda Plaza exceeds 80%, and the retail format is less than 20%.
Intelligent management of technological innovation. Longgang Wanda Plaza is the first conglomerate of Wanda's many years of physical and commercial technological innovation. The construction and operation management fully introduced intelligent systems such as the digital "cloud building" platform, the digital operation management "Huiyun" platform, and the digital integrated marketing "sMall" system. Longgang Wanda Plaza has realized the "senseless payment" of smart parking. It also combines online celebrity points and uses AR to enhance navigation technology to provide virtual real-life navigation, marketing coupons, virtual licensing, special games and other virtual space interactions to create interaction + Advanced marketing experience. Through innovative technology and self-built big data system, online and offline integration is realized, making Longgang Wanda Plaza the first smart business center in China.
The scene leads the fashion, the format highlights the experience, and the management relies on technology. The fourth-generation Longgang Wanda Plaza has completed subversive innovations, breaking through the boundaries of the commercial center, integrating a large number of cultural, sports, and tourism related to a better life, and becoming a new species of Chinese commercial consumption.